Best Amazon Repricing Software for the UK and European Online Sellers in 2024: Complete guide

If you want to boost your Amazon game and get more from every item you sell you might  have heard of or used an Amazon repricing tool, Amazon price comparison tool or a repricer. The benefits of this tool are hard to overvalue.

Amazon price comparison software allows online sellers gain their competitive position, always stay on top of buy’s consideration set, and all along not spiral into tough discounting and pricing wars with their competitors. Most of tools that provide accurate data are not very cheap. So it’s not an emotional purchase.

Before investing £200-1000 in a software it makes sense to learn about the products that already exist on the market and the features they offer. Aimondo team has put together a list of Amazon repricing solutions that are native to the UK/EU market to make your job easier.

However, we’d like to begin with diving deeper into the benefits of using repricing tools for online retail. If you know all about it just skip to the software comparison section.

Amazon repricing software: what is it?

The idea of repricing and price comparison for Amazon is pretty straightforward: as a seller, you change your prices based on the market feedback. You have to not only know the minimum and the maximum prices for your product but to also have at least rough idea of repricing strategies. What are those about? Repricing, just like every pricing strategy, can be value-based or competition based. Both can be implemented dynamically.

Value-based repricing is mostly used by software providers, so it’s probably not the best use-case for you if you’re selling goods on Amazon. Competitive pricing and repricing, on the other hand, should hit home.
If Amazon is one of your major sales channels you probably work hard on getting your products into the BuyBox. Despite of all the accusations and legal issues Amazon has in Europe and UK, every seller still knows: the BuyBox is where they want to be.

Why? Because 82% of all Amazon sales go through the Buy Box, and the percentage is even higher for mobile purchases.
For a seller to get in the BuyBox it has to pass Amazon’s requirements. As soon as this is done, the algorithm takes a new seller and compares it to all the existing competitors based on different variables. And it won’t come as a surprise that the product price is one of the top priorities for a marketplace. In other words, even if your product costs 1p less than the same product your competitors are selling you have a better chance to win a higher position.

How does Amazon price comparison software help new sellers

For a new seller to win some market share it might make sense to keep all the prices low. So, if you’ve been around for sometime, how do you know that a new player has entered the market and beat you in the price department? You wake up one morning and only notice that all your sales numbers are down! What’s going on?! Why are you losing your position in the BuyBox? Ah, now you see it — a new player has dropped the prices down! Your first intention is to drop your prices accordingly. But then your competitor would do the same. And you all end up in the endless discounting spiral.

Price comparison tools and repricers help sellers monitor prices. It’s a useful activity but it still demands a seller to be on guard 24/7 not to miss an opportunity and adjust prices in time. To avoid this dynamic pricing tools for Amazon have been developed. They exist to avoid the scenario described above.

It helps Amazon merchants to adjust prices automatically based on the pricing strategy (higher profit/ higher margin/ best price/ better turnover, etc). It also works in the opposite direction. When your competition raises prices, and you spend days without knowing it. Yes, you sell more. But you could have still sold more after the price adjustments to make your prices relevant to your competition!

High quality Amazon price comparison tools allow you to do just that: never lose a penny if there’s a chance to make more money from every deal.

Amazon UK price comparison software: manual vs automatic

We can agree that if you’re using Amazon as one of the most important sales channels manual repricing would become a nightmare. You will have to track all your products and all your competitors manually. The most horrible part is that Amazon now shows available buying options when sellers offer the same products at a different price outside of Amazon. Can you imagine tracking all products on all the platforms simultaneously?! The choice is obvious then: you’d want to choose automated pricing. But what tool do you need? Can you get away with a simple bot that your dev team can build in a couple of days? Or maybe you can even hire someone on Fiverr to do that. Or do you need a solid Amazon repricing software that would allow you to get ahead of the competition, win the BuyBox and all along remain profitable?

Price comparison tools for Amazon. Best Monitoring and automated repricing software in 2023

As far as we know, there are many repricing tools that allow you track and change your product prices sold on Amazon (even the platform itself has it’s own native solution). Choosing the right price comparison tool for Amazon, and even more so, a repricer, is essential. Because not all the products will be a good fit for you. Besides, the pricing plans for Amazon price comparison software services are different. Some offer plans based on the SKU count. Some charge a flat monthly fee. Let’s dive in to see what will fit your requirements.

First of all, you have to decide which one you need: price comparison tool for Amazon or Amazon automated repricer. Both are useful and valuable. However, there are hige differences between them.

Amazon price comparison tools just monitor the market. Yes, it can do it very well. But it won’t allow you to adjust prices automatically (without special integration). These types of tools are mostly used by big brands to make sure the brand positioning is intact.

Amazon repricers allows sellers to change prices automatically. They most often do less impressive job with the matches but the upside is that these tools eliminate manual work. Used most often by small sellers and medium-sized eComm players.

1. Amazon Native Repricer

As price comparison is so important for Amazon sellers. no wonder that Amazon itself owns an integrated price comparison and repricing tool.

Pros: it is free for sellers that have a professional selling account.

Cons: It is a fully reactive rule-based repricing tool. Amazon tells you how to change your prices, you are not in control. No wonder, that the platform has their own interest as top priority. They don’t care how profitable you’d be with selling your goods on Amazon.

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2. Aimondo price comparison tool

Amazon price comparison tool developed specifically for the EU/UK eComm players and retail brands.

Pros:

• Takes into consideration unique requests of Europe and UK-based Amazon merchants.
• Customer support and Customer Success is located in the European time zone.
• Allows to track your and selected competitors products across all the locations, all the platforms (not only Amazon but Otto for Germany, eBay, Etsy, Wayfair, etc.)
• It also has seamless integration with several EPR platforms (certified Linnworks partner).
• The best part is that software tracks every product based on minimum 4 data points — not only GTIN/EAN but also based on semantic references like color, brand name, size etc. It excludes all outliers that might harm your pricing strategy and offers the most clean data in the market. It is one of the reasons it also finds 99% possible matches for your products and never misses alternatives even if they have a wrong GTIN.
• Provides personal onboarding experience and Customer Success managers

Free trial — up to 30 days
Price range: $500—$1000

Cons: Allows granular monitoring and comparison of all selected prices on Amazon but not dynamic repricing. However, if proper integration with your ERP system is in place, the exchange of data between Amazon marketplace and the ERP system can be arranged as well.

Good for: bigger companies and brands as it provides granular 365° market analytics and insights into brand positioning.

3. RepricerExpress

Pros: RepricerExpress can track your products on multiple platforms ( Amazon, eBay, Walmart, Shopify, Google shop).

Free trial. They also have a free trial: 14 days.
Price range: £500-1000/ month.

Cons: as many SaaS companies, they go with product-led process structure. Which means most probably you don’t get a personal Customer Success manager or onboarding manager.

Also, as most of reprices, RepricerExpress does product-to-product match based on GTIN/EAN code. If your competitor messed it up or assigned the same GTIN as an individual product to a bundle, your price averages might go wrong.

Good for: bigger companies who take eComm seriously.

4. StreetPricer

Pros: RepricerExpress can track your products on multiple platforms ( Amazon, eBay, Walmart, Shopify, Google shop).

Free trial. They also have a free trial: 14 days.
Price range: £500-1000/ month.

Cons: as many SaaS companies, they go with product-led process structure. Which means most probably you don’t get a personal Customer Success manager or onboarding manager.

Also, as most of reprices, RepricerExpress does product-to-product match based on GTIN/EAN code. If your competitor messed it up or assigned the same GTIN as an individual product to a bundle, your price averages might go wrong.

Good for: bigger companies who take eComm seriously.

5. Aura

Pros: very affordable Amazon price comparison and automated repricing tool, easy to use, great very professional UI.

Free trial — has a free trial (14 days)

Price range: $97 per month/ $77 per month for annual plan

Cons: Available only in Amazon US, Canada, and Mexico.

Good for: European companies that sell on these markets

6. Seller Snap

Pros: Very fast and features rich Amazon automated repricer. It provides a decent price comparison and also allows to adjust your prices automatically.

Good for: small and big companies. Very comfortable team plans

Free trial — up to 14 days
Price range: $250 to $800 per month for up to 10 users

Cons: Not the cheapest tool on the market, as well as rather new. If you can trust a player who just entered the market you can make this choice comfortably.

Summary

Amazon price comparison tools and automated repricers used to be considered a luxury.

But now, especially after the pandemic, customers got used to comparing products online. They choose the ones with the best price, even if the difference is small. They also most probably would buy products from the BuyBox. And with this, Amazon price comparison software services become a part of your must-have tech stack.

The only thing you have to do is to choose the right one.

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