Aimondo is doing good
Aimondo combines the potential of online commerce with the possibilities of Artificial Intelligence (AI).
Aimondo guarantees more success for on- and offline merchants. The largest, fastest growing and the most competitive markets in the world. And that’s why Aimondo’s clients, founders and investors maximize their opportunities in the commercially most successful part of the economy 4.0. Because Aimondo combines the potential of online commerce with the possibilities of Artificial Intelligence (AI). Success in eCommerce has certain rules. Aimondo knows them, has analysed the key findings and linked them to the Aimondo algorithm.
With Aimondo’s work results, relevant revenue increases are achieved for Aimondo’s customers. More sales and more income. It is common knowledge that more turnover is basically desirable. However, many are unaware that a price which is just 1% better contributes with an EBIT-increase of over 7% to the company’s success
The operating business of the German Aimondo subsidiary has defined an annual sales target in the middle of a two digit million euros area per year for the fifth operating year – while maintaining the high gross profit.
Internet and digitization have changed the world more than any other technology over the last 20 years.
This also applies to commerce – e-commerce. The trend towards online sales of goods and services of all kinds will continue in the coming years. Supported by the increase in the use of smartphones and tablet computers as a permanent companion of customers, always connected to the Internet.
No company can ignore this change. The framework conditions of the economy are changing fundamentally in the course of the digital transformation. Companies that are reluctant or unresponsive to this development run the risk of being overwhelmed by the dynamics of digital transformation or displaced by innovative providers.
Technology thus becomes a strategic instrument. For example, the online retailer Amazon turns the price screw on many articles several times a day. And this with an assortment of around 20 million articles worldwide. Sometimes the prices drop, sometimes they rise. Those who do this right, can lift their profits in the double-digit percentage range. In addition to the operating result, Aimondo’s business customers can significantly influence and control their market position.
There is no more dynamic market than e-commerce. Between 2010 and 2014, it grew by $ 30 billion a year for the US alone. From 2014 to 2017 already by 40 billion p.a.. Even in Germany, online sales are well above € 60 billion a year. Within this sales sector, the battle for market share is merciless.
With comparable articles, prices are often recalculated several times a day. Retailers´ motives behind dynamic pricing are the price behavior of competitors (36%) and the ordering behavior of customers (26%).
Successful online retailers know: the customer firstly chooses a product. The reasons are manifold. He then looks for the best deal – the best price in terms of delivery time and costs, evaluation of the supplier and qualified product description. Loyalty to individual suppliers is rather low.
A survey of the most important online retailers in 2018 shows: “In 15 of the 16 online retailers examined showed dynamic price differentiation.” The strategies of the suppliers are very different – the direction of price changes goes both up and down. In the study already quoted, we get confirmation that individual products from the same supplier varied by up to over 100% up and 50% down of the average product price.
In order to influence the market through intelligent pricing in the dealer’s interest, the correct and comprehensive information about direct competition is crucial. The more precise and up-to-date one knows the competition, the better one can control the sales volume and optimize margins. Whoever is ahead in this digital race wins the market and increases profits.
Aimondo offers by far the best and richest information about all products – if necessary, several times a day and over numerous offerers for virtually any number of items. Cleanly sorted, with understandable and manageable data presentation. With historical development and soon also with forecasts. And Aimondo calculates the right price fully automatically – per product. For more sales and more margin. That’s the crucial data combination which human beings can not deliver. Aimondos virtually unlimited Cloud-based computing power and Artificial Intelligence with machine learning algorithms can.
Each Aimondo customer can define the right strategy for each product, every product group or entire product range. New for every information-task – individually or from a schema collection.
And at a price that is a fraction of a cent per item.
This is what the young company with decades of team experience has been doing since 2016 – every day. Without failure. With the analysis of individual providers and entire platforms such as Amazon, eBay, Google Shopping, Idealo and many, many international platforms. For top companies in many countries around the world.
Aimondo AG’s goal is to play a leading role in shaping the most profitable areas of e-commerce and artificial intelligence, occasionally supported by the process integration of blockchain technologies.
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