Articles and posts

In January 2024, something long predicted by tech sceptics finally happened: a rebellion of the machines. AI went rogue. While it may seem like a harmless, even amusing, scenario to outsiders, industry insiders are grappling with an unexpected and 'black swan'-like challenge in its unpredictability. How can AI disrupt your eCommerce strategy, and is there a way to mitigate this risk?

TikTok was crowned the major social selling platform in the UK in 2023. Furthermore, nearly every seller who started on the platform has reported tremendous success. The following figures clearly illustrate the platform's 'magic' and explain why an increasing number of e-commerce businesses are eager to establish their presence there.

Stonegate Pubs implemented it — and customers went away running. AO World implemented it — and reported an increase in revenue of over 15% in a single financial year. Is dynamic pricing compatible with eCommerce, and what things do you have to consider before going for it?

In the whirlwind of Google November 2023 update, the familiar terrain has morphed into a surreal landscape. It's no longer just pianos when you search for a piano; it's an eclectic mix of shoes, helmets, and tech. In this bizarre bazaar, how do sellers adapt to the change, find their footing and stay competitive? Let's unravel the strategies.

Pricing isn't a stand-alone process —it's a strategic puzzle piece intricately linked to profitability. At the heart of this puzzle lie various types of profit margins, each offering unique insights. Let’s dive in and see what kind of margins are necessary to measure to make effective pricing decisions.

When your company is cutting budgets on everything, convincing decision-makers to invest in data solutions, instead of (or in addition to) marketing and advertising, is not an easy task. But it’s doable if you adopt a framework called SLEEP.

2023 can be dubbed the year of dynamic pricing. It first gained attention in summer when Stonegate pubs publicized the term. In November Halfords introduced dynamic pricing in a very unexpected environment of its workshops. If you’re curious about what all the fuss is about and how it might benefit your company, here’s a comprehensive overview of the concept, its various types, and the expected outcomes.

Go online to buy a flight, a concert ticket, or even a trip to the cinema and by the time you check out, an array of extra charges and add-ons will have been “dripped” on top of the advertised price. You might think that it's a great way to stay competitive with your "base" prices while adding extra profit margin behind the scenes. But let's see how legal is this

If you're a data professional, you might, like many of your peers, find it increasingly challenging to secure budgets for advanced analytical and data tools. Undoubtedly, budget cuts are a significant hurdle. However, there seems to be an underlying issue as well: a mismatch in communication styles. Learn how to effectively address and overcome these challenges.

Ever wondered how LinkedIn serves you content you're genuinely interested in, while Audible sends out emails with highly relevant book recommendations? The cornerstone of these activities is customer segmentation. Here's how you can implement something similar in your eCommerce business.