M.A.P Monitoring

Preisdumping durch Niedrigstpreise ist weder nachhaltig noch gewinnorientiert, und für eine intelligente Preisgestaltung irreführend. Erkennen Sie frühzeitig solche Marktverzerrungen und identifizieren Sie deren Urheber. 

Outlier Detection:
beobachten Sie die Ausreißer
 

Spüren Sie Graumärkte mit der Outlier Detection-Funktion auf und werden sofort informiert, sobald sich Angebote jenseits ihres Preiskorridors bewegen. 

Trend, quo vadis? 

Erkennen Sie Trends frühzeitig. Die Trend Shift Recognition betrachtet, kalkuliert und wertet sämtliche Anbieter eines Produktes aus und hält Sie auf dem Laufenden. 

Akribisch. Intelligent. Treffsicher. 

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Smart Repricing

Erfolgreiche Preisgestaltung umfasst viele Faktoren – Einkaufspreis, Angebot & Nachfrage, Preis des Wettbewerbs, Profitvorgaben und Produktverfügbarkeit. Aimondo Smart Repricing betrachtet all diese Facetten und liefert ihnen zu jedem Zeitpunkt den sinnvollsten Preis. 

Voll automatisiert. Volle Kontrolle. 

Nutzen Sie dieses Wissen als taktische Entscheidungsgrundlage oder lassen Sie automatisch durch unseren Algorithmus die Preise anpassen. Sie behalten dabei stets die Kontrolle und bestimmen den Mindestpreis. 

Intelligent agieren  

Diese ideale Preisvorgabe ist maximal gewinnorientiert und ebenfalls genauso attraktiv für Ihre Kunden. Durch dynamische Preisgestaltung erhalten sie bessere Margen, mehr Verkäufe und Marktanteile und erzielen sofortigen ROI. 

Jeden Tag. Für alle Produkte. Der sinnvollste Preis.

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Aimondo Smart Scan

EAN, GTIN oder andere spezifische Erkennungs-Codes spielen zum Auffinden keine Rolle mehr. Dadurch erreicht Aimondo die höchste Genauigkeit gegenüber anderen Mitbewerbern. Setzen Sie auf Präzision. 

Selbstlernender Algorithmus 

Als selbstlernender Algorithmus verfeinert Aimondo diese Schlüsselfähigkeit mit jeder neuen Suchanfrage für jedes einzelne Produkt – stets mit dem Ziel, Präzision und Effizienz noch weiter zu steigern.  

Der Kompass für Wettbewerb und Markttrends 

Haben Sie Ihre Konkurrenz stets im Blick und verfolgen Sie deren Strategie. Unsere Lösung hilft Ihnen Trends frühzeitig zu erkennen und unterstützt Sie in Ihren taktischen Entscheidungen. 

Aimondo Omnichannel Intelligence 

Aimondo durchleuchtet sämtliche E-Commerce Portale. D.h. auch bei ebay werden sämtliche Produkte dank neuronaler 3D Muster- und Bilderkennung erkannt. Andere Anbieter scheitern bei solchen Verkaufskanälen.

 

Markteinsicht. Transparenz. Auswertung. 

Profitieren Sie von einer umfassenden Sicht auf Produkte, den Markt und seinen historischen Verlauf. Eine Vielzahl aussagekräftiger Statistiken offenbart Ihre kritischen Erfolgsfaktoren mit Leichtigkeit. 

Präzision. Geschwindigkeit. Vollständigkeit. 

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Marktforschung

Zu jedem Augenblick haben Sie eine punktgenaue und komplette Übersicht der gesamten Marktdynamik. Marktforscher mussten bislang mit einer Vielzahl von Datenquellen wie Branchenüberblicken, Verbandsstatistiken sowie Konsumenten- und Handels-Panels arbeiten.
Das ist jetzt alles viel genauer und einfacher.
Immer zur Hand mit nur einem Instrument. 

Big Data im Griff 

Quantitative, digitalisierte Marktforschung in Echtzeit ist ein absolutes Novum. Umfangreiche Bestandsdaten und tagesaktuelle Verkaufsdaten häufen sich zu Big Data. 

Eine sinnvolle Nutzung dieser Datenflut zur Ableitung von Kaufverhalten ist nur mit einer umfassenden Software-Unterstützung und den Mitteln der angewandten künstlichen Intelligenz möglich. Aimondo ist Spezialist für Big Data und deren professionelle Auswertung. 

Aimondo Smart Scan

Ganzheitliche Information für E-Commerce und Marken 

Aimondo bietet die quantitative Erforschung von Märkten und Kaufverhalten in einem einzigartig ganzheitlichen Systemansatz.  

Produktsuche, Kaufanalyse und Preisstrategien werden durch Künstliche Intelligenz anwenderfreundlich aufbereitet, priorisiert und visuell im Aimondo Management Dashboard abgebildet. 

Internationale Marktforschung in Echtzeit 

Marktforscher finden in Aimondo ein innovatives und hochpräzises Arbeitsinstrument für internationale Marktanalyse und Trend-Beobachtung in 35 Ländern. Internationale Auswertungen sind bislang nur mit großem zeitlichem Verzug auf Grund komplexer Datenkonsolidierungen erhältlich. Der innovative Aimondo-Algorithmus scannt die internationalen Märkte in Sekundenschnelle. Alle Währungen. Alle Online-Handelssysteme. 

 

Entdecken Sie die neue Leichtigkeit. Tschüss Komplexität.

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Retailer

Mit Aimondo als Kompass für Markt- und Preisbewegungen sind Ihre Angebote in allen Kanälen vollkommen wettbewerbsfähig aufgestellt.

 

Das Beste aus zwei Welten 

E-Commerce hat gegenüber dem stationären Einzelhandel das Privileg der Geschwindigkeit. Der stationäre Handel verfügt über den Vorteil des emotionalen Einkaufserlebnisses.  Keine halben Sachen mit Aimondo – wir verbinden erfolgreich Online und Offline.

Aimondo Smart Scan

Auf Augenhöhe mit dem Onlinewettbewerb 

Durch tagesaktuelle Einblicke in Markt und Wettbewerb schalten Sie wichtige Kampagnen genau zum richtigen Zeitpunkt. Erzeugen Sie dadurch online und offline eine starke Kundenbindung als auch Kundenzufriedenheit. 

Aimondo schafft die notwendigen Voraussetzungen, um mit der Konkurrenz auf Augenhöhe zu sein als auch die Fähigkeit, den Kunden abzuholen. Zu jeder Zeit. 

Die entscheidende Ergänzung Ihrer Warenwirtschaft 

Aimondo fängt da an, wo Warenwirtschafts- und ERP-Systeme aufhören. Erfassung aktueller Markt- und Wettbewerbsinformation für Online und den stationären Handel, um schnell, zielgerichtet und erfolgreich zu agieren. Aimondo ergänzt Ihre Steuerungsinstrumente nahtlos und ist weit mehr als eine Business Intelligenz Lösung. 

Ihr Erfolg in der Zukunft ist auch digital 

Erweitern Sie Ihre Händlerkompetenz um innovative, digitale Steuerungsinstrumente, die dem stationären Handel bislang noch nicht zu Verfügung standen. Aimondo begleitet Sie damit bis zum einzelnen Artikel im Regal.   

Machen Sie sich bereit für Connected Commerce und sichern Sie auch Ihren zukünftigen Erfolg durch kundenrelevante Entscheidungen auf der Basis digitaler Intelligenz. 

 

Verbinden Sie erfolgreich Retail mit E-Commerce 

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Brands

M.A.P Monitoring überwacht und verfolgt Mindestpreise genauso wie deren Anbieter. Durch die verschiedenen AI-Bausteine von Aimondo erhalten Sie wichtige strategische Antworten und sehen Ihre Marke stets im globalen Überblick. 

Ihre Marke und der Wettbewerb 

Aimondo modelliert Verkaufsstrategien, liefert profunde Markt- und Distributionsdetails über Ihre Konkurrenz und erzeugt präzise Trendinformationen. Sie erlangen die vollständige Transparenz Ihrer Marke und des Wettbewerbs. 

Aimondo Smart Scan

Was Sie als Brand-Manager schon immer wissen wollten: 

Entschlüsseln Sie Ihre Marke und den Markt

AimondoIhr persönlicher Assistent 

Aimondo ist Ihr digitaler Partner für datengestützte Marktentscheidungen und Markenführung. Wir sorgen für Transparenz in allen Verkaufskanälen und überwachen entscheidende betriebswirtschaftlich kritische Steuergrößen in Ihrem Business. 

Durch richtungsweisende Empfehlungen und exklusive Einblicke werden Sie Ihr Unternehmensergebnis deutlich verbessern. 

Alles über Ihre Marke. In Echtzeit.

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Onlineshops

Sie erhalten ein umfassendes Instrument der Wettbewerbsbeobachtung, Preisgestaltung und Marktanalyse in einer professionellen und leicht verständlichen Übersicht. Business Intelligence trifft auf Künstliche Intelligenz.

Der umfangreichste Scan am Markt 

Aimondo ist das weltweit beste AI-basierte Analyse- und Pricing-Instrument für überlegene Preisgestaltung. Unsere Produkte erreichen diese Qualität auf Grundlage von neuronaler 3D Muster- und Bilderkennung. Damit erfassen wir fast 100% des Marktes, während der Durchschnitt der Wettbewerber bei 55% liegt. 

Aimondo Smart Scan

Preisgestaltung und Preisintelligenz 

Treffen Sie die besten Entscheidungen auf Grundlage der überragenden Datenqualität die unser Scan liefert. Sparen Sie wertvolle Zeit bei der Preisgestaltung durch vollständige Automation. Dabei bestimmen Sie stets den Mindestpreis. 

Smart Repricing

Sofort starten.  

Aimondo ist eine schnittstellenfreie SaaS-Lösung und kein aufwändiges inhouse IT-Projekt. Legen Sie sofort los und entlasten Sie ihre IT-Abteilung. 

 

Sofortiger Return on Investment 

Sichere Margen, verminderte Marketing-Verluste, eine bestmögliche Suchmaschinen-Platzierung und somit signifikant erhöhter Profit sorgen für sofortigen Return on Investment. Unsere Lösung für Google Shopping optimiert ihren Quality-Score, verbessert ihre Conversion Rate und senkt gleichzeitig Ihre Marketingausgaben. 

Neukunden mit Systematik gewinnen 

Die Beziehung zum Kunden sowie dessen Zufriedenheit entscheidet über den langfristigen Erfolg eines Onlineshops. Unsere intelligente Preisgestaltung beflügelt das Kundenvertrauen und erleichtert Ihre Neukundengewinnung deutlich.

Begrüßen Sie die Zukunft der Preisgestaltung 

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Competitive Repricing Software: The best for your business

Competitive repricing software has become an essential tool for all retailers, manufacturers and marketing execs when it comes to excelling in the eCommerce business. However, as the market has grown, so has the standard required from the service providers.

The number of online retail businesses has surged in the past decade, to the point where it has become almost impossible to search out competitors manually. To accurately and comprehensively keep track off your competitors; you need to apply automation. Otherwise, you will spend more money on people to manually search than you can save by competitive repricing strategies.

CHOOSING THE BEST REPRICING SOFTWARE PROVIDER FOR YOUR BUSINESS.

Your choice of repricing software will depend significantly on your business, the type of business, the extent of your product ranges, and what you expect to get from your competitive price monitoring analysis.

It will also depend on the service they provide and how intricately you want their comparison to delve, in the search for your competitors and their pricing strategies.

Data Accuracy

Primarily, you have to be sure that your repricing software is accurate and precise in the data it returns. A high percentage accuracy rate is vital to ensure that the suggested repricing strategy will be useful.

Most repricing software providers offer an initial trial or freemium version of their platform; it is a good place to test the accuracy of their returned data in respect to your business.

To provide an example if you have 15,000 SKUs to compare with the competitors in your market, and the returned data is only 75% accurate, that allows for 3,750  products that could be erroneously repriced from poor data accuracy. Potentially, allowing for significant losses in your revenue stream.

Effective and sophisticated data collection techniques

Creating secure environments for shoppers has meant that internet security has become second nature to website creation and maintenance. That same website security is being used to protect competitor data from the simpler web crawlers and bots that want to parse that information.

Sophisticated algorithmic searching can closely mimic the interaction that a human person displays when searching a website for information; allowing for a more accurate and more sensitive approach to altered data, such as allowing for price discounts, stock numbers and flash sales.

These intelligent machine learning engines tend to be more expensive than simple price comparison bots. However, they do return more accurate data on which to base your repricing strategy.

The competition monitor that you eventually choose should be able to search the market for other potential competitors, as well as the ones you already know. The last thing you want is for a hitherto unknown retailer to catch you unawares because you didn’t know they existed.

Multifaceted search parameters

Price isn’t everything, and if you expect to improve your profit margin by merely reducing prices below anyone else, you are on the fast track to bankruptcy. A race to zero helps no one and damages brand image, trust, and perceived value.

To accurately pinpoint the competitors with whom you should be competing, as opposed to those with who you shouldn’t bother, you need a more holistic repricing software approach to competitor monitoring. Rather than only focusing on the price for which they offer the same product, you should also take into account their proposed shipping times, their stock levels – and then going deeper how much they charge for expedited shipping and the countries to which they provide their products or services.

Another necessity should be the ability of the software to track attributes and additional information. The rise in private production labels with no universal identifier leads to a vast number of unmatched and potentially competitive products evading your detection. If there is no UPC for an item, and the available information doesn’t exist to compare it with your product they can undercut you and provide a similar or virtually identical product without you even knowing that they are stealing away your clients. The ability of your chosen repricing software to search attributes is important.

Interactive repricing strategies

Its all very well for a repricing program to suggest prices below all of your competitors, but that doesn’t help you if that will send you into the realms of bankruptcy, violate your MAP, or mean you have to lay-off staff to maintain it.

You need a repricing software platform that will take into account your lowest minimum prices, across your product ranges, and identify the specific competitors with whom you should compete.

Even in the dynamic and cutthroat realms of online retail, there are still some competitors with whom it can be damaging to try. Amazon, that massive retail empire that has dominated the eCommerce landscape, Overstock.com, and several others have the profit margin to swallow a few losses when it comes to undercutting smaller businesses. There is a compelling reason why high street retailers refuse to price match with the big eCommerce names; it’s just not worth the headache that competing with a giant that can change prices every ten minutes. Amazon has built its success on the very basis of dynamic pricing that is only now being used to increase profitability by the rest of the retail sector.

Making life easier, not harder

If you are paying a repricing software provider to assist in improving your bottom line through price adjustment, you don’t want it to create more effort and increased staff hours so that it can work.

You probably have business and product management tools at your disposal already, and can generate all of the required information from a single data export, finding a repricing software platform that can import your data will save you time and money.

Do your (own) research!

Not that ranking sites and reviews aren’t a great place to start, but only if the people reviewing have the same priorities and businesses as you, and even then there is no guarantee that you want the same things from competitor monitoring and pricing software. Competitor monitoring is becoming as fluid and dynamic as the retail industry, and some software providers perform better than others where different variables apply.


eCommerce Trends in 2019 to Watch

Across the whole spectrum of retail sales, the percentage that is eCommerce has increased steadily every year over the past decade, consistently reaching a peak at the end of the year in November and December. Keeping track of emerging eCommerce trends for the coming year is vital to maintaining your position in the market. With that in mind, here are a few eCommerce trends that we recommend watching or developing in 2019.

WATCHING ECOMMERCE TRENDS IN 2019

The continued growth and sustainability of your business demand that you keep in touch with and ahead of predicted trends for the future, potentially planning up to two or three years in advance. However, emerging technologies, trends and patterns need careful monitoring when they break away from the path that you have predicted.

# Omni-channel Shopping

One of the biggest eCommerce trends in 2019 will be a continuation of what has already started. Allowing the consumer to choose the best shopping option for them, letting them change their preferences according to their circumstances. Social media shopping is on the rise, application shopping, mobile, desktop, even in-store.

Covering as many of the retail options as possible to attract the widest audience is going to be taking great strides in 2019.

#Personalised Marketing and Shopping Experiences

Personalised shopping experiences are the upcoming eCommerce trend that harks back to the times when almost all shopping experiences were characterised by the personal touch offered in small physical stores. Tailoring offers and rewards towards the needs of the individual make for a far clearer marketing message then generic sales pitch.

Loyalty schemes have been one of the biggest incentives for allowing your details to be held for offers and marketing purposes. These loyalty schemes are encouraging users to share their particulars and their shopping habits in return for vouchers, points, and early access to offers.

#Payment Alternatives

Traditional payment options like credit and debit cards are not losing favour, but online shoppers are searching for alternatives. Shoppers are becoming more conscious of the potential dangers of personal details becoming available through transaction records, the double-blind safety of payment from a distance, or the guarantee of a safe refund from unscrupulous online retailers.

Paypal is one of the biggest suppliers of proxy payments. However, a massive change in eCommerce trends has stemmed from the cryptocurrency boom that took 2018 by storm. Digital currency has begun the transition from speculative investment to mode of exchange.  eCommerce agents and online shoppers alike have begun to clamour for an alternative payment option that allows for the use of cryptocurrencies in everyday transactions.

This development has already started, payment service providers have already begun to create payment channels that can slide into a payment options page as simply as PayPal and Neteller.

#Predictive Pricing

In the spirit of predicting eCommerce trends for the coming year, predictive pricing models are becoming increasingly sophisticated. Modelling market trends and creating pricing strategies for implementation in advance of market necessity.

Predictive pricing in retail allows online businesses to make pricing changes that benefit their bottom line. Predicting market movements by following shopping habits of target demographics, market analysis over seasonal periods, spotting patterns in spending trends all combine to give the eCommerce business a pricing strategy best equipt to accurately position a company in the correct position for optimum returns.

#Delivery Developments

Delivery speed is vital when attempting to acquire market share from ‘brick and mortar’ (BnM) stores. An eCommerce trend that has already been started by the giant of online retail, Amazon, is delivery immediacy, first with guaranteed next day delivery and then further with same-day delivery options becoming available in some areas.

While the distribution network that Amazon boasts is not available to most online retailers, operators in small geographical areas or with a distribution network incorporating both storage depots and physical stores, same-day delivery is attainable and a welcome addition to the service side of online retail.

#Direct to customer manufacturer sales or ”D2C.”

This eCommerce trend could change the face of retail for everyone, from customers all the way back to the manufacturers and brands.

Direct to customer brand sales will see new relationships forming with brands, manufacturers,  and retailers. Rather than suppliers selling stock to an authorised retailer, renting “space” and hiring sales staff to sell directly to the customer. Much like the concessions within a larger department store.

This trend could see a significant shift in traditional retail as manufacturers and brands will dictate prices rather than the perpetual price war between retailers.

#Which eCommerce trends will you be utilising in 2019

The above are just some of the significant trends that we can see making an impact on the eCommerce market in the next year. Incorporating some of them into your business strategy for the coming year may be the key to growing your market share in your retail field.


“Direct-to-Customer” – Manufacturers taking control of their prices

Manufacturers have been facing a running battle with resellers taking branded products to platforms such as Amazon and eBay, and flouting Minimum Advertised Price policies. The onus to stomp out these attempts at undermining the brand value and undercut other retailers has always been on the manufacturer. However, now the manufacturer is moving to block the shady reseller by entering the realm of direct to customer sales.

“Direct to Customer” is leading away from the traditional Retailer-Brand relationship

Manufacturers aren’t looking to replace the traditional retailer; brands and authorised retailers have enjoyed a fruitful and long-standing partnership bringing their wares to the public’s attention. The move is not a surgical removal of the middle-man, merely changing the relationship.

Brands manufacturers and suppliers have been walking a fine line to maintain their profitability, while also making the product affordable for the end customer and allowing the man in the middle his cut.

Some brands already cover both bases of production and sales, by having branded storefronts. Apple has taken this model and created a supremely well-crafted store-front experience. For most brands, this approach only works with a broad range of products, examples such as Nike with sporting clothing and equipment across numerous sports and activities.

MSRPs and MAPS Aren’t Enough

In the past, brands have relied on authorised retailers, which sell a broad range of brands and related goods, to buy their products at a specific price, and then resell at a price that reflects the brand value and quality (and to allow the retailer to make a profit).

This relationship has worked wonderfully well in decades gone by, but with the proliferation of resale sites such as Amazon, and eBay, brands have been losing their control over their Manufacturer Suggested Sale Price (MSRP) and Minimum Advertised Price (MAP) policies. The increased usage of online resale has also increased the combative nature of price wars.

The Benefits of D2C Sales – For Everyone

Manufacturers and brands can seize back control from the middleman retailers,

# Price Control – MSRPs and MAP policies can only go so far, as unilateral policies arranged by the manufacturers alone, MSRPs and MAPs can only stand as a guideline for the retailer. Price competition between retailers both on and offline ensures that there is always another retailer aiming to acquire a larger share of the market by undercutting the competition.

# Consumer Relationship – Direct sales to customers help brands, and manufacturers get closer to their target audience.  The benefits of the direct to customer relationship between brands and their target demographics is that there is far better communication of consumer needs to the manufacturer and in the other direction, better distribution of developments and updates from brands to their loyal customers.

# Brand maintenance – With the direct to customer approach, brands are in a far better position to maintain a pricing structure that reflects the value and quality of their product, without being subject to the price competition that is so rife in the retail market.

#Speed to Market – Bringing new products to market requires that manufacturers not only convince the end customer to buy their new product, but they also have to convince the retailers to stock the product. Removing the retail element brings the product to the market quicker and consequently cheaper.

Not Cutting Out the Retailer, just changing the dynamic

The direct to customer sales technique that has begun is not going to eliminate or usurp the retail middleman, but there will be a change in the way that brands and retail resellers.

In the realms of online retail, brands can trade on their names alone and just cut out the online reseller. However, there is still the showroom effect that is required in brick and mortar stores, which has always been covered by the display of purchased stock for sale.

Instead of cutting out the retailer the brands will “rent” space from the retailers to display their goods. The retailer retains a certain amount of profit margin without having to undertake the price comparison and competition with other retailers.

An End To Price Wars?

There will still be competition. However, the brands will be in control of their prices, and they will compete with other brands selling direct to customer, and it will be on them to create a pricing structure that maintains their brand value in the field and keeps them competitive against other brands.

The onus will be on the brands and manufacturers to create the best product at the best price, while retailers still get the financial benefits of hosting the product.